1. As part of their segmentation efforts, marketing managers know that their cookware are generic in nature and therefore they are going to adopt a price based product strategy rather than a/an ____________ based product strategy.
A. optional
B. defensive
C. attribute
D. push
2. Pulling together a group of "like minded" consumers for their reaction to a proposed product change, would involve a formation of:
A. a focus group
B. a primary research effort
C. a discrete research committee
D. a proprietary data panel
3. Mazda has developed an aluminum car structure that is 100% recyclable and light enough to conserve fuel for motorists. What type of action/response is this for mazda?
A. proactive in nature
B. reactive in nature
C. subliminal in nature
D. sustainable in nature.