Product - Kellogg's Special K Cereal
As part of the marketing plan, you will be preparing the promotional plan, which will include the following:
- One interactive advertisement, using social media as the primary communication vehicle
- Write1 brief press release announcing the product's features and benefits. Suggest3 media outlets where the release should appear, and explain why.
- One promotional program, such as a print or direct-response campaign. Explain the projected results of the program.
- Projected promotional budget for one year
- Finalize pricing strategies
- Finalize distribution choices
- Evaluation
Name one monitoring method that the company should use to measure the effectiveness of this IMC strategy.