1. Suppose you have a strategy that you feel is well suited to what you want to accomplish but represents an element of risk. If the organizational culture with which you are faced tends to be risk averse, how would you deal with that?
2. As of the fall of 2015, Alphabet is a “one-trick pony,” with Google’s online search and advertising business bringing in basically all of the profits. Why has Google “failed” to develop other profitable businesses? Is Google’s strategy process of planned emergence to blame? Why or why not?