As chairman of the marketing department at a local, Dissertation

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As chairman of the marketing department at a local

Question: As Chairman of the Marketing Department at a local university, you are faced with over demand for some marketing courses and under demand for others. How would you go about balancing the service capacity and customer (student) demand for your courses? Explain.

a) What is a multilingual service system, and why is it needed by many global service organizations?

b) How does technology affect an organization's capability of reaching a global market?

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Dissertation: As chairman of the marketing department at a local

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