1. As an international management consultant, what advice would you give a foreign company looking to move operations to Brazil? Do you think Brazil holds the potential for future growth? As an investor, do you think the buy low mindset applies to Brazil? If not, what changes would you like to see before making any investments in the country?
2. Campaign for Real Beauty for re-launch of the Dove brand has been successful in many countries. Discuss why this campaign has been so successful, in term of a) message, b) media mix, and c) promotion mix.