1. As a product reaches the growth stage of its life cycle, _____.?
A. ?early trial of the product is encouraged
B. sales promotion can be reduced?
C. ?advertising and public relations play no role in the promotional mix
D. ?mass advertising is used rather than target marketing
2. _____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds. ?
A. Product tracing
B.? Perceptual mapping
C.? Market segmentation
D. ?Product differentiation