As a new manager at a technology firm, you have been asked to provide a fresh viewpoint of the organization and assess its competitive position. As you observe and research the firm, you discover that the firm has a solid base of technical experts who design and produce cutting-edge electronic components for the U.S. market while having no marketing or distribution in other countries. You also note that the firm faces stiff competition from a new firm in the industry that is also producing cutting-edge products. You later learn that the firm is in dispute with many of its employees regarding compensation and benefits.
a. Describe the tool you will use to analyze the firm and its separate parts.
b. Discuss the results of your evaluation.