1. As a marketing manager, you would want to emphasize your points-of-difference and…?
1- point out competitors' points-of-parity
2- emphasize competitors' points-of-difference
3- negate competitors' perceived points-of-difference
4- globalize competitors' perceived points-of-difference
5- rationalize competitors' perceived points-of-
2. One of the following is a strategic imperative of firms:
acquiring resources
engaging in foreign direct investments
seeking new partnerships
advancing technology
3.