As a marketing director for a small firm that markets, Operation Management

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As a marketing director for a small firm that markets

As a marketing director for a small firm that markets travel tours to Europe, you are in the process of developing a promotion plan. What recommendations do you have for the senior management team regarding (a) the promotion objectives, (b) the balance of the promotion mix, and (c) the use of a push or pull strategy?

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Operation Management: As a marketing director for a small firm that markets

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Operation Management: As a marketing director for a small firm that markets

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