Pick a physical product (e.g., cars, hamburger, and toothpaste) or service (e.g., university, car wash, and hospital). As a consumer, how would you define its quality? List all relevant quality characteristics you can think of. As a manager who is in charge of quality of this product or service, how would you measure this quality? Focus on two of the quality characteristics if you need to. Give 1 or 2 suggestions on how to improve the quality.