1. In 2016, what was the percentage for the increase in sale revenue during holiday events like Macy's thanksgiving parade and Lighting of the Rockefeller Christmas tree?
2. As a manager, is there ever a situation where you should “side” with the “wrong” guest as opposed to your loyal employee? Use examples to support your answer.
3. Can organizations be socially responsible and still be profitable? If you think so, cite some examples of companies you believe fit this profile and describe what they are doing.