1. As a firm implements its global strategy, what is meant by its "configuration" decisions?
A. It refers to decisions about where a firm's value chain activities are conducted.
B. It refers to the time frame in which the strategy is implemented.
C. It refers to product packaging and distribution.
D. Essentially, it refers to cost considerations and how those costs are "configured".
E. It refers to how the implementation is structured: top down versus bottom
2. In a franchise agreement, there is never an advertising fee imposed on the franchisee.
True
False