Case- The Fashion Channel by Wendy Stahl
Questions-
1. As a consultant to Dana Wheeler, how to you interpret the consumer market data?
2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to full understand the financial impact of the scenarios).
3. Develop a factual analysis of the segmentation options, and evaluate the pros and cons of each.
4. As a consultant to Dana Wheeler, what would you recommend and why?
5. Dana is filling the role of change agent in this organization. How should she manage the discussion and meeting to be most effective in leading a group to make the right decision? What is your management advice to her?