Response to the following problem:
In the March 30, 2005, issue of The Chicago Sun Times, there is an article by Eric Herman, entitled "Wrigley Opening Facilities Here and Around the World."
Read the article and answer the following questions:
1. Is the article favorable, neutral, or unfavorable regarding future prospects for Wm. Wrigley Jr. Company?
2. Would you invest in Wm. Wrigley Jr. Company's stock based only upon this article? If not, what additional information would you want?
3. Would it be a prudent investment strategy to only rely upon published financial statements in deciding to invest in a company's stock?
4. What sources do you think financial analysts use in making investment decisions and recommendations?