Assignment:
Article Review : - Green Marketing - how has it affected the buying behaviors of consumers or how has it affected the marketing strategies used by businesses?
The article can cover a specific consumer product category, a specific industry, a specific brand, company or organization, or be more general about consumer behavior or organizational behavior as it relates to the marketing of products that are environmentally safe.
Several alternative ideas for an Article Review Week 4 that relate to this week's content and that you can use for your Article Review are below (these do not have to be specifically related to Green Marketing and the article can be on a specific brand/company and how they are responding to some of the buying behaviors of their consumers).
• an article that discusses the role of social influences on the buying decision process, such as opinion leaders, reference groups, social class, and/or culture
• an article discusses the role of psychological influences on the buying decision process such as lifestyle, attitudes, motives
The article can be from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public - these sources are not appropriate for serious graduate-level work. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money magazine, Advertising Age or any other respected publication. The Webster Library can help you if you need sources - go to that link on the course homepage.
Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font, single spacing. Follow this format:
1. Name of the Article
2. Name of the source and include the Website's address (URL) so the Instructor can look at the article
3. Author and Date of the article (must be less than one year old)
4. Approximately 50% of the paper content should be article summary
5. Approximately 50% of the paper content should be how it applies to this class
For Item 4 & 5 divide the paper into 2 sections. Entitle the first section Article Summary and summarize the article. For the second section, item 5, Title that section How this Article Relates to our Course. Tell what content in the article relates to the week's topic. What concepts are being used and why? Relate it back to the book.