Problem:
Please read the journal artcile titled: In Mexico, Wal-Mart Is Defying Its Critics
Low Prices Boost Its Sales and Popularity In Developing Markets
By JOHN LYONS
On the basis of the above journal article, answer the following questions:
Question 1. How did Wal-Mart adapt its low-priced retailing services operation to the Mexican environment and to the needs of Mexican customers?
Question 2.How have these adaptations contributed to Wal-Mart's success in Mexico?
Question 3. What else do you think Wal-Mart needs to do in Mexico?
Here is the Summary:
New product development for international markets requires taking into account variations across markets in factors such as customer needs, conditions of use and ability to buy. Understanding the stages of new product adoption and diffusion is helpful to planning international new product introduction. Platform based product development is an efficient way to developing a range of products for a variety of markets while keeping costs and time to market under control. International market research can help focus new product development decisions, helping answer questions such as which products are appropriate for which international markets. Studying some examples of international market research can help in determining how to shape such studies and how to ask relevant questions.