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Article analysis rediscovering market segmentation authors

Question: Article analysis: Rediscovering Market Segmentation:

Authors: Daniel Yankelovich · David Meer

Affiliation: Harvard Business Review · 2006

Public Agenda

Your response should be typed, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

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