ARTICLE - THE NEXT 25 YEARS, ALISON STEIN WELLNER
QUESTIONS
1. As stated in "The Next 25 Years," in order to create their projections, demographers analyze all of the following trends except:
a. birth rates.
b. death rates.
c. economic growth rates.
d. immigration rates.
2. Although there may not be significant population growth in the 18-and-under segment, as explained in "The Next 25 Years," marketers may continue to target this group in order to:
a. reach individuals as they begin to establish their buying habits.
b. project the image of youth in their products.
c. signal that they wish to target all age groups.
d. indicate that they hope to appeal to all buyers.
3. True/False- Demographics, as noted in "The Next 25 Years," must join politics, social situations, and culture among the factors
that are difficult to predict in terms of changes 25 years from now.
4. The ageless society envisioned by marketers, as described in "The Next 25 Years," will be composed of people who define
themselves primarily by:
a. geographic location.
b. activities in which they participate.
c. income level.
d. family situation.
5. The demographic group expected to make up the second largest percentage in the U.S. population by 2025, as cited in "The Next
25 Years," will be:
a. African American.
b. Asian American.
c. Hispanic.
d. Native American.
6. True/False-If current trends continue, as maintained in "The Next 25 Years," the U.S. population will continue a steady,
Slow decline until 2025.
7. Explain beehiving as it fits in with other trends in marketing segments expected in coming years, as presented in "The Next 25
Years."
8. What are some of the challenges that will be associated with the coming population growth in the United States, as suggested I "The Next 25 Years?"
9. Article Summary-