1. Arrange the phases of decision making into the ideal order in which they should proceed:
Identifying and diagnosing the problem
Evaluating the decision
Generating alternative solutions
Evaluating alternatives
Implementing the decision
Making the choice
Step 2:
Match decision making process with each decision making phase its actions represent
Ortner made the final call
Revenue jumped 30%
Weighed impact on buyers versus vendors
Studied existing websites
Site lacked a key feature
10 months of software development