Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive communication for over 2000 years.
Describe these appeals with specific examples of their usage in modern business communications.
Critically appraise whether these appeals are still as relevant today given the digitalisation of business communications.
In your essay, you are expected to cover the following:
• Explanations of ethos, pathos and logos.
• Specific examples of how ethos, logos and pathos relate to modern business communications.
• Critically appraise the applicability of the appeals to today's digital age of business communication.
• Use at least 3 credible sources to support your essay. Remember you need to cite sources in-text, as well in the reference list.