Is Your Marketing Customer-Centric? Simpson, Perry. DM News36.6 (Jun 2014): 11.
Are you consistent? Part of the omnichannel promise is making sure customers receive messaging that is consistent across channels.
"You have to be consistent, but there's a difference between having a consistent message and having a consistent personalized message," MyBuys' [Chip Overstreet] says.
"If you're just repeating the same messages through social channels it's not social, it's spam. There's nothing social or consistent about that." A few questions asked, Are customers engaged?
Are you listening? Are you consistent? Are you responsive? Do you recognize your customers? Are you fostering relationships?