Assignment
Your response essay must be in your own words.Including a strong instruction and conclusion.Paragraphs must be at least 3 sentence long. Include 2 or more references from the APUS Library system and be presented in APA Format. Use at least two reference below and any of your choice. Include intext citation and add references.
Must be presented in APA Format. Deliverable length is a minimum of 2 body pages.
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships by Aliette Lambert and Desmond John
Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments by Nagar, Komal