Are there any problems for a company that focuses mainly on


Question: 1. Are there any problems for a company that focuses mainly on the most profitable customers?

2. In what way is each of the following a marketing activity?

a. The provision of sufficient parking space for customers at a suburban shopping mall

b. The purchase by a clothing store of seven dozen sweaters in assorted sizes and colors

c. The inclusion of a longer and more comprehensive warranty on an automobile

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Management Theories: Are there any problems for a company that focuses mainly on
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