It is a report format You work for an advertising company and are asked to review a holiday brochure before it goes to print. You are asked to provide advice to the advertising company on the legal effect of the representations in the brochure. You are asked to produce a report for management outlining the issues relating to the brochure. Select a package holiday brochure. Read it and analyse it, looking to answer the following questions in your report;
1. Identify the key information about the holiday as set out in brochure.
2. Categorise the statements into representations, terms, conditions and warranties using contract law principles
3. Identify whether there is any material in the brochure which is potentially;
- unconscionable
- misleading or deceptive
- false representation
- bait advertising
- offers gifts or prizes
In your report explain the effect of these representations having regard to the consumer and consumer protection laws. You should outline the law relating to advertising including improper business practices, any legislation regulating advertising, unlawful sales techniques and the powers of enforcement.
4. Are there any exclusion or limitation clauses? If so identify and explain using the principles of contract law whether the clauses would be valid. When submitting your report please include the brochure.