Are the following hypothetical mergers horizontal vertical


1. Are the following hypothetical mergers horizontal, vertical, or conglomerate?

a. British Airways acquires Air Canada.

b. British Airways acquires Hilton Hotels.

c. Wal-Mart acquires H.J. Heinz.

d. H.J. Heinz acquires IBM.

2. Which of the following activities is not a service provided by investment bankers?

a. Underwriting initial public offerings

b. Raising capital via mutual fund offerings

c. Advising in mergers

d. Advising on restructurings

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Financial Management: Are the following hypothetical mergers horizontal vertical
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