Question 1. Identify unethical behaviors that contributed to the success of OxyContin. Some stakeholders to consider include Arthur Sackler, Richard Sackler, the Purdue marketing department, Purdue sales representatives, prescribing physicians, patients, and the FDA.
Question 2: Are pharmaceutical companies more responsible for the safety of their products than the doctors who prescribe medication to their patients?
Question 3: Who should be the target for pharmaceutical company product marketing, doctors or patients? Do you think it is ethical to try to ''reate a market"; for a medication like Purdue did for opioids?