Case Study- MinuteClinic
1. Describe how MinuteClinic puts the following promotion strategies to work for them:
stressing tangible cues
using personal information sources
creating a strong organizational image
engaging in post-purchase communication
And, what else could they try?
2. Are MinuteClinic 's services customized or standardized for patients? Do they incorporate any elements of mass customization?
3. In what way did MinuteClinic demonstrate reliability and responsiveness during the flu outbreak Minnesota? How did it impress customers with tangible evidence that the clinics cared about them?
4. How important has MinuteClinic's place (distribution) strategy been to the company's success? Which element does MinuteClinic focus on with its marketing mix? Why?