Solved: Are mcdonalds practising mass marketing or target marketing, Marketing Management

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Are mcdonalds practising mass marketing or target marketing

Mcdonald's offer wine and beer in their restaurants in France but not in Australia; in Malaysia, no burgers are offered with bacon in them. Are Mcdonald's practising mass marketing or target marketing? kindly assist me with the best explanation as to why this is so.

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Marketing Management: Are mcdonalds practising mass marketing or target marketing

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