Why do you think the popularity of wine production grew at the levels it did in the United States?
How did market share allow E. & J. Gallo Winery to become one of the largest producers of wine in the U.S.? How are their wine sales internationally?
Are “low-end fortified wines” as popular today as they were in the early to mid-nineties?
As a major producer of low end wines, does E. & J. Gallo Winery need to consider social and ethical issues associated to their product and how they manage their marketing efforts?