1. Ethnic ties, old colonial alliances, and shared languages appear to affect international trade. Why might this be so? If true, how does this affect international businesses’ strategies regarding which markets to enter? Does government intervention in international trade help or hinder global business strategies?
2. Are ethical marketing practices more important at the business-to-business level or at the consumer level? At which level do you believe ethical lapses are more likely to occur? Explain and justify your responses.