Are 4 ps enough for all marketing situations
Problem: Some marketing experts believe that 4 Ps are not enough for all marketing situations. There is a strong need to add more Ps to cover all kinds of situations. What do you think about their this believe?Please include references.
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Problem: Some marketing experts believe that 4 Ps are not enough for all marketing situations. There is a strong need to add more Ps to cover all kinds of situations. What do you think about their this believe?
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