Appropriate price strategy for starbucks and new product


Problem:

I am writing about Starbucks and the new product that I proposed for the firm is Energy Bar. I'm asked to analyze and identify the appropriate price strategy for this product and I'm stuck. The minimum word counts should be at least 500 to 700.

Identify the appropriate price strategy that should be used for the product or service.

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Marketing Management: Appropriate price strategy for starbucks and new product
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