Question 1: What is the most effective method to determine an appropriate marketing budget? What considerations would help to maximize that budget?
Question 2: The advertising strategy of the business to business market has differences with the business to consumer market - each is unique. How do you think your strategy or process would change from a B2B market vs. a B2C market? Or, would it be the same?
Question 3: In some markets experts, consultants, professionals, or simply market leaders could be influencers. These segments need to be treated differently. What strategies might be effective?