Approach to managing strategic alliances
What are the differences between the cost-minimization approach and the opportunity-maximization approach to managing strategic alliances?
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A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Wal-Mart. The electronics company has begun production of a small line of high q
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Why is it important to understand the strategic intent of strategic alliance partners and competitors in international markets?
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