Solved: Appraise fords marketing strategy for the fiesta in the us, Marketing Management

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Appraise fords marketing strategy for the fiesta in the us

Question: Read the Case and answer the following questions

1. Appraise Ford's marketing strategy for the Fiesta in the US against the challenges it seeks to overcome. What is Ford trying to accomplish with the campaign?

2. How is the Fiesta Movement performing by the metrics reported in the case? Should other metrics have been used?

3. Is the campaign under control? What are the controls?

4. Are you satisfied with the reach of the campaign?

5. What is your advice to Chantal Lenard? Stay the course or market material changes?

Case Study: The Ford Fiesta (by John Deighton and Leora Kornfeld)

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Marketing Management: Appraise fords marketing strategy for the fiesta in the us

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Marketing Management: Appraise fords marketing strategy for the fiesta in the us

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