Pretend you are the Senior Vice President of the publication which publishes Rolling Stone magazine. You have been asked by the Surgeon General and American Medical Association to stop running the Joe Camel advertisements in your publication. Applying the "Expanded Model of Ethical Judgment Making" provided in the case study folder, pick two of the ethical norms (utility, rights, justice, and caring) which seem to be at odds with one another. Identify the conflicting issues.