Discussion:
For this assignment, you will identify a specific problem that can be addressed by applying McKinsey's persuasive framework and Jain and Sharma's use of analytics. Once your faculty member has approved your problem statement, you will develop a draft PowerPoint presentation outlining the problem and its resolution in Assignment 6a: Presentation II - Draft PowerPoint.
This assignment is to fuse the tenants of an effective presentation from our Smith and McKinsey texts, with the data-analysis principles of our Jain and Sharma text.
• Adopt a framework for persuasive content. As a reminder, persuasive agendas are situation/complication/resolution, approach/findings/implications, situation/opportunity/resolution, or pilot/results/scale
• Embedded in this presentation, must be data, to support implications/resolutions/justification to scale. Data should be introduced and leveraged applying the BADIR decision-making construct. As a reminder, that is business question, analysis plan, data collection, insights and recommendations
• The best presentation will address situation - respond to a business question - with a story, supported by data.