Activity Context
This assignment helps you develop the skills to master the following course competencies:
Apply theories, models, and practices of marketing.
Integrate fundamental principles and application of marketing to address business problems.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This assignment helps you develop the skills to master the following objectives:
Gain an understanding of marketing information resources.
Develop innovative and sustainable solutions to strategic marketing challenges.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Submit the Company's Use of Information Sources assignment. The current business environment provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how your selected Coca-Cola Company uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment.