Research Starbucks Internationally expanded:
Apply the PESTEL model to discuss some of the risks and issues that the company had to consider prior to making the decision to expand and how that may have impacted the mode of entry (export, license, franchise, etc.). What considerations had to be given to the host country’s culture prior to making the decision to expand? How did those considerations impact the type of strategy it employed (e.g. multi-domestic, global, or transnational)?