PORTER'S FIVE FORCES FRAMEWORK AS APPLIED TO YOUR FIRM'S INDUSTRY
(Or one of the industries in which your firm operates)
Reflecting on our readings, Porter articles and video and class discussions, use the 5-Forces to analyze the relative attractiveness of your industry.
Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry? How would you describe the intensity of competition? (Who keeps the value?)
Think about whether there are any changes taking place in the macro environment that might have an impact, positive or negative, on any of these five forces. How might these affect the industry?
Provide a brief explanation of the relative strength of each of the forces.
So What? Why does your analysis make the managers of your firm smarter?
What will they do with this info?