Apply the concept of bifurcated marketing to a destination


1. Discuss the Veblen effect in detail and apply it in a tourism context.

2. Apply the concept of bifurcated marketing to a destination with which you are familiar.

3. What is derived demand? Illustrate your answer using a convention center as an example.

4. Apply the overall tourism product concept to a destination with which you are familiar.

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Operation Management: Apply the concept of bifurcated marketing to a destination
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