1. Google acquired the NEST networked thermostat IoT business for a record high price and it has not fared well. Briefly describe one specific approach or tactic to help get NEST across the chasm to be selling millions of units rather than thousands. Nest sells online and at Home Depot.
2. You are the Chief Marketing Officer at Tesla. Apply one distinct concept from behavioral economics to provide important insight into part of either your existing marketing or proposed changes.
3. Choose an engineering-driven company NOT discussed in class, briefly describe their competitive position, and make a persuasive argument for one specific form of primary market research for them.