Question: Write a case study, by 2000 words "NextGS technology " as a company
The organisation you choose to analyse may be medium llarge,we will care about a marketing activity.
Apply as many of the concepts covered in this module as you can. You may recall in summary the concepts you use, but do not spend long describing the concept - we need you to apply it.
will include their marketing in terms of:
Differentiation
Competitive Advantage
(branding and promotion , Pricing. The "value of a thing is the price it will bring".
Added value. Marginal vs. full costing. Contribution analysis.)
(experiential marketing & costumer relations )
Commoditisation and how to cope with it
Segmentation
Marketing Mix - The 4Ps
A Solutions Approach (if relevant)
Sustainability and 3BL stockholder analysis
We are not going to list out the key concepts here, but we shall have a list of them against which we shall be grading you paper. Nevertheless, three key words will be "marketing", "management" and "sustainability". By not specifying here a long list of concepts, we hope to ensure that you have identified them and absorbed them!
Remember, we are looking neither for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module nor even a new marketing strategy for the chosen organisation.