Your task is to write an essay on the deployment and effects of business intelligence (BI) technologies on the University of Manchester. The topics to be addressed in your essay are:
1. A brief review of the application of BI technologies on universities in general.
2. A description of the organisation including the business area of interest and the available datasets (existing or possible to be obtained either internally or externally).
3. Explain the application of the CRISP-DM process on your chosen area of interest; describe the types of data, give examples of data mining questions; explain what techniques could be used to address these questions and the expected results from the analysis; explain the evaluation process, explain how these results could be taken into consideration in a decision making context.
4. Discuss the implications of your approach for your chosen area of interest and the organization.