Application of for-profit marketing principles to nonprofit, Marketing Management

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Application of for-profit marketing principles to nonprofit

Problem: There is much controversy in the application of marketing principles to mission-based organizations. Do you agree or disagree with the application of for-profit marketing principles to nonprofit agencies? And if so which principles are most applicable and why?

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Marketing Management: Application of for-profit marketing principles to nonprofit

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Marketing Management: Application of for-profit marketing principles to nonprofit

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