Discussion:
We are going to further our knowledge of customer relationship management (CRM) on the discussion board. Find an article demonstrating application of a particular type of customer relationship management or CRM (i.e., operational CRM, analytical CRM or any other type - research to find types of CRM) to an organization or business. This is actually a very interesting topic.
Summarize it for us, tell us what form of CRM you're discussing, the organization, what they're doing with the CRM and why, and provide the URL.