Task:
Develop a paper in which you examine the applicability of different marketing research tools to Verizon and the scenario of lowering the price for their FiOS Internet service.
I selected for my Market Research Implementation Plan: Problem Identification and Project Outline. Address the following in the paper:
o Select four different research tools.
o Compare and contrast your selected research tools.
o Analyze the applicability of the selected research tools to Verison. Which tool is the most applicable? Which tool is the least applicable?