Assignment:
Question 1. Choose a product write a 3 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
- Parent Compamy-Apple
- Brand Extension- Apple Car
How would you create a brand extension?
- Use Apple's brand equity and customer loyalty to gain interest in the Apple Car
- Market Research (is there customer demand?)
- Advertise to gain interest
Rationale for brand extension
- Customer Demand
- Convenience of apple software in your car