Apple is certainly one of big and sustained successes. They are a company that knew how to focus on very clear goals and make them happen. But here's my question about this company: as you learn about Apple are there any specific stories that stand out that might have been key to their success? Just as we consider personal turning points were there any turning points in their history that made all of the difference?
Apple was just a garage startup. But there are many amazing ideas that started in garages. Now that they are a corporate giant with new leadership, what kind of obstacles do you think they face?
So when you apply the idea of thinking outside the box, what's one difference that makes in how you look at your project? Have you come up with any examples of answers to the question "why" that you think provide new insights?