Apple decides to reallocate resources by curtailing online ad budgets and investing heavily in scratch-resistant Sapphire, the material that differentiates iPhone from competitive brands. What is MOST LIKELY the reason for reallocation of resources?
a. Signalling commitment to offline sales of the brand.
b. Supporting the new strategic initiative of the brand.
c. Signalling commitment to online sales of the brand.
d. Making critical value chain activities less effective.
e. Impeding the efforts of rivals to hoard Sapphire.